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Connecting with our elected officials on a constituent level is critical  to educating our state leaders on the importance of tourism. More than 1,000 bills on an variety of issues are introduced each Legislative Session and, in order to have our voices heard on issues that could directly or indirectly impact our industry, we must practice statewide tourism industry engagement. To tackle this effort, AzLTA has developed the Tourism Legislative OCommunity Action Liaison (LOCAL) program.

This program connects local tourism industry experts with legislators in their respective districts to serve as a tourism contact and resource. The Tourism LOCAL representative is charged with reaching out to their elected officials on the state, city and county level to offer any assistance or information related to tourism and also serves as the industry contact for any local or community initiatives in their area where participation from a tourism representative would be required.

Designating trusted and community representatives to act as tourism industry ambassadors provides a local-centric strategy that better resonates with elected officials. Please contact Kim Sabow if you’re interested in being your area’s Tourism LOCAL. We need the full support from our Industry in order to speak as a strong and unified voice!

From L-R: David Drennon, AzLTA Executive Vice President; John Hudak, Chief Marketing Officer, Madden Media; U.S. Rep. Martha McSally (R, District 2); Kim Sabow , AzLTA President and CEO.

From L-R: David Drennon, AzLTA Executive Vice President; John Hudak, Chief Marketing Officer, Madden Media; U.S. Rep. Martha McSally (R, District 2); Kim Sabow , AzLTA President and CEO.